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"The Carolina Thread Trail was excited to work with MJ Bratton during the summer of 2020 to promote our trail network to potential users. Our marketing saw a significant boost due to the campaign and the experience of working with them was phenomenal!" - Jennifer Clark: Communications and Marketing Manager |
The Carolina Thread Trail (CTT) is a centralizing force that brings together local municipalities, conservation groups and public stakeholders to develop, support and create positive impact in the Carolinas. Currently comprising over 430 miles (Master Plan calls for 1600 miles) of greenways, blueways, trails and street connectors, the CTT footprint weaves together over 3 million people across 15 counties in North and South Carolina.
MJ Bratton developed and created an organic and interactive summer-long campaign to engage the active community, increase CTT trail usership and raise awareness of the work and geographical reach of the CTT. We utilized our integrated public facing platform, Human Powered Movement, to directly connect, encourage and support participants via Instagram and Strava. By campaign end, MJ Bratton was directly responsible for over 50,000 CTT related impressions across all digital platforms. From an engagement standpoint, the CTT online trail map page views increased 119% (year over year) and an even more substantial increase of 184% (year over year) was captured in the usership of their online “Log My Trails” feature. Both stats are priority consumer metrics for the CTT marketing department. Finally, we rounded out our efforts by penning the feature article for their Fall/Winter newsletter found HERE.
We have continued to work with The Carolina Thread Trail (led by The Catawba Land Conservancy) to discuss additional strategic plans and deeper engage opportunities within their footprint to increase brand awareness and loyalty.
MJ Bratton developed and created an organic and interactive summer-long campaign to engage the active community, increase CTT trail usership and raise awareness of the work and geographical reach of the CTT. We utilized our integrated public facing platform, Human Powered Movement, to directly connect, encourage and support participants via Instagram and Strava. By campaign end, MJ Bratton was directly responsible for over 50,000 CTT related impressions across all digital platforms. From an engagement standpoint, the CTT online trail map page views increased 119% (year over year) and an even more substantial increase of 184% (year over year) was captured in the usership of their online “Log My Trails” feature. Both stats are priority consumer metrics for the CTT marketing department. Finally, we rounded out our efforts by penning the feature article for their Fall/Winter newsletter found HERE.
We have continued to work with The Carolina Thread Trail (led by The Catawba Land Conservancy) to discuss additional strategic plans and deeper engage opportunities within their footprint to increase brand awareness and loyalty.
